Every business needs great content. In today’s overcrowded, hyper competitive digital marketplace the quality of the content on your website, blog or social media platforms can often be the difference between success or failure. A regular stream of great content can build trust with your audience, help establish your brand as an authority in your field and persuade consumers to choose your products or services.
Standing out from the crowd
Nowadays, we live in a world where everything is on demand. Technology has given us convenience at our fingertips, but it’s also made us more impatient and more demanding.
You have seconds to capture the attention and interest of visitors to your website before they leave and find another site, so it’s essential to get it right. Your content has to immediately grab the reader’s attention and inspire confidence in your brand.
What are the main considerations when choosing a content writer?
- Industry Experience
Perhaps the most important and overlooked consideration when searching for the right person to write for your brand is their background.
What type of writing have they done in the past?
In which industries have they worked?
There are lots of talented writers online. However, without an understanding of your industry and the requirements and expectations of your clients, it will be very difficult for them to write copy that truly serves your needs.
A writer with experience in your field will know the terminology of your industry as well as the needs and concerns of your clients. This enables them to communicate your ideas effectively.
- Portfolio
One of the best ways to determine if a content writer is a good fit for your business is by reading their previous work.
This will reveal a few key things that can help you decide if they’re right for your company.
What type of companies have they previously worked with?
Is their style of writing appropriate for your clients?
How well do they communicate complex ideas?
Is their writing well-structured and grammatically sound?
Every writer is different. Their portfolio will help you decide if you like their style of writing and if they can convey your unique brand personality. Have a clear expectation of what you want and make sure you communicate that with your writer from the outset.
- They do their research
A good content writer will always take the time to find out about your company, the type of clients you work with and what you hope to achieve with the copy.
You understand your clients better than anyone. You understand their needs, the challenges they face and what they are looking for from your service or product. Any content writer that hopes to do your brand justice will gather as much information as possible to ensure that they are delivering exactly what you want.
- Look in the right places
The internet is saturated with writers. Finding the right one for you can be a challenge.
Online freelance marketplaces offer hundreds of writers who all claim to be able to write the perfect article for you. However, they offer wildly different prices, some are very inexperienced, and it can take lots of trial and error, not to mention wasted time and money before you find the writer you need.
Using a reputable copywriting agency can save you that frustration and wasted effort.
How can Midas Media help?
At Midas Medias we hire experienced writers with proven track records who are experts in their fields. We provide you with easy access to samples of the writers’ work as well as testimonials from other businesses that have worked with them to ensure that you get what you need with the minimum of fuss.
If you need quality blog articles, website landing pages, newsletters, marketing materials or CV writing services, don’t hesitate to contact us on +971 554431859 or email us at [email protected] and we’d be happy to help.